Middle C Music’s Myrna Sislen, who received NAMM’s 2014 Top 100 Dealer for Best Special Event, knows a thing or two about making her store the local mecca for students of all ages. During...
Marketing tools and technologies are constantly emerging and changing. This session shows you where to invest, what to test and when to let-it-rest when it comes to marketing to your cust...
David Meerman Scott, Marketing Strategist and Bestselling Author of "The New Rules of Marketing and PR" and "Marketing Lessons from the Grateful Dead"
Wake up—it’s revolution time! Gone a...
Donovan Bankhead is back with his brilliant session from Nashville that got rave reviews from attendees! His organization methods are a must-try, especially in our music products industry...
Is your store over-inventoried with too much of last year’s “hot product”? Do you know what emerging trends will determine this year’s “must-have” products? How can you forecast the “new ...
Marketing 101 says the best customer is the one you already have. Every fall, a gush of new customers tumble right into our laps during rental season. And, every fall, we provide them wit...
Before starting their store in the mid-1960s, Lauren Haas Amanfoh's grandfather went to his childhood music store and asked the owners how they survived the Great Depression. With their a...
Want to attract more customers to your store? Want the customers who do visit your store to purchase more products? Want to accomplish this without spending money? Learn how to effectivel...
Want to attract more customers to your store? Want the customers who do visit your store to purchase more products? Want to accomplish this without spending money? Learn how to effectivel...
George Hines, George's Music
Why should someone shop at your store when it’s so easy to compare products and prices using an Internet search engine or calling one of your competitors? Cus...
Join John Pedersen, aka Hornsmasher John, as he shares what he’s done to build his business through creating YouTube videos and products. John is seeing the results of his efforts with th...
