In 90 seconds, Myrna Sislen of Middle C Music shares her big idea: Generate interest in new products by creating "unboxing" promotional videos. She films these offbeat videos of new produ...
Several months ago, I’d never made a cold call in my life. I shuddered at the thought of calling someone I didn’t know and asking for money or donations. Making my first call, I began dia...
At 2015 Summer NAMM, Will Thompson of Habitual Social revealed why he believes Instagram is the music retailer’s best way to acquire new fans and customers—and at the lowest price. Thomps...
There’s nothing more important to you than family. However, your family owned business supports your family, so when it comes to protecting both of them, you need to consider your moves c...
Of all the digital marketing tools, email is the most powerful—so said marketing and sales guru Bob Negen of WhizBang! Training at 2015 Summer NAMM. During his NAMM U session, he pointed ...
At 2015 Summer NAMM, Larry Bailin hosted the NAMM U Breakfast Session “No More Average Marketing—How to Cut Through the Noise.” During the session, Bailin, a sales and marketing expert, g...
Online marketing is a jungle that can ravage budgets in the blink of an eye. It’s never been more critical for music businesses to know what connects with customers, and what doesn’t. In ...
At the 2015 NAMM Show, Brian Douglas of Cream City Music revealed how to make your marketing more effective through having a cohesive, impactful plan—one that’s relatively inexpensive to ...
Your website is more than a parking spot for information. At Mason Music, we have invested a lot of time, energy and money into our website, and it has been worth every penny. In many way...
Your website is more than a parking spot for information. At Mason Music, we have invested a lot of time, energy and money into our website, and it has been worth every penny. In many way...
At 2015 Summer NAMM, Larry Bailin hosted the NAMM U Breakfast Session “No More Average Marketing—How to Cut Through the Noise.” Bailin, an Internet marketing pioneer, delved into what it ...
At the 2015 NAMM Show, James Harding, president of Gist Piano Center, delivered a food-centric session on how to modernize music lesson programs. He walked attendees through a sampler of ...
