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The 2025 Digital Marketing Playbook for Music Businesses

Digital marketing is constantly changing, and staying ahead is essential, especially in the music industry. Digital marketing expert Molly Mahoney of The Prepared Performer guides you through the latest updates for 2025 and shows you how to adapt your strategy to stay ahead of the curve as you grow your music business. She maps out the evolving customer journey and uncovers key opportunities in digital channels and walks you through actionable strategies from organic social to partnerships to AI search optimization. This session leaves you with clear steps to pivot your marketing...

'Best in Show' Winners at The 2025 NAMM Show

The final morning of The 2025 NAMM Show closed out with "Best in Show," a roundup of the biggest products, services and technologies at NAMM. Moderated by Frank Alkyer of Music Inc. and U...

NAMM U Sessions at The 2025 NAMM Show

The 2025 NAMM Show will offer more than 40 NAMM U sessions to help you grow your business. The program starts on Tuesday and Wednesday, January 21 and 22, with two days of marketing and f...

KPIs: The Dashboard Metrics to a Healthy Music Store

Trains, planes and automobiles all have dashboards filled with gauges, lights and warning indicators to make sure things are running smoothly. Have you ever wondered what a dashboard for ...

Advanced TikTok Strategies: Creating Content the Algorithm Favors

If you’re already familiar with the basics of TikTok, this session will show you how to take your content to the next level. Marketing expert Taran Gray helps you discover how to create v...

5 Ways to Make People Fall in Love With Your Brand on Social Media

Is your social media content no longer attracting new followers? Is it no longer inspiring passion among even your most devoted fans? If you have questions about how to define your brand’...

How to Use AI to Unlock Buyer Insights and Preferences

You can now use artificial intelligence to anticipate your customers’ wants and needs, sometimes before they’re even aware of them. Find out how at this eye-opening session from The 2024 ...

NAMM U provides relevant and high-value educational programs for NAMM members. Free sessions at NAMM Shows—NAMM U Breakfast Sessions, the NAMM Idea Center and Retail Summits—and NAMM U Online highlight the best practices and ideas in the music products industry, helping industry professionals grow their businesses and careers. Please read this legal disclaimer about NAMM U educational programs.