NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The first part, “The Virtual Business,” was held...
At 2019 Summer NAMM, customer service expert Shep Hyken hosted a popular NAMM U Breakfast Session, “The Customer Experience Revolution.” After the session, he received several common ques...
At The 2019 NAMM Show, Tim Pratt of Dietze Music revealed the dangers of getting complacent with customers—and simple fixes for this issue. Social media and online review apps, such as Ye...
At 2018 Summer NAMM, industry veterans Bob Popyk, Music Trades Magazine columnist, and Alan Friedman, a partner at Friedman, Kannenberg & Co., brought their combined wisdom, experienc...
At The 2018 NAMM Show, Instrumental Music Center (IMC) co-owner Leslie Faltin shared her best tips for creating an outstanding customer experience. Faltin commented that her store had rec...
At the 2018 NAMM Show, Sean Samson of Sean Samson Training had a strong message for music retailers: a new approach equals new revenues. Samson cautioned retailers that you either grow or...
Between them, Bob Popyk and Alan Friedman have 85-plus years of experience in the music industry, as business owners, retail sales and financial consultants, music trade magazine columnis...
More than any time in the past 100 years, consumers have made a dramatic shift in the way they reach purchasing decisions. Has your business adapted? Are you prepared for the ever-evolvin...
In 2015, we had a traditionally minded retail manager who suggested we host a Black Friday promotion. Following the pattern of other boutique stores (a category in which most music stores...
How many of you want satisfied customers? At the 2016 NAMM Show, Tracy Leenman of Musical Innovations challenged music retailers to go a step further. She shared the best practices that h...
You know who your tough customers are—they knock you down, beat you up and leave without buying. They seek out the cheapest price online, then come to you to haggle. Here, Music Trades Ma...
At 2015 Summer NAMM, Larry Bailin hosted the NAMM U Breakfast Session “No More Average Marketing—How to Cut Through the Noise.” During the session, Bailin, a sales and marketing expert, g...
