School bids can be frustrating. At some point, you’ve probably spent hours working up a bid, only to lose to a competitor. Still, there’s money to be made in school bidding, if you go abo...
Music industry veterans Bob Popyk of Music Trades magazine and Alan Friedman of Friedman, Kannenberg and Co. teamed up at the 2015 NAMM Show to talk with music retailers about a critical ...
During the holidays, you'll come face to face with more new customers than usual, giving you a chance to earn their current and future business. Here are 10 selling pointers to help you b...
There are salespeople and then there are business development specialists. Some salespeople think they're successful because they have a title, a customer list and a few big-ticket sales ...
Key sales and marketing strategies from "40 Tips for Music Professionals 40 and Under"—a NAMM U session presented at The NAMM Show 2013. The session was hosted by Cris Behrens (pictured),...
Two years ago, I got the bright idea that we should try to sell more guitars during the holiday season. Naturally, my staff looked at me and said, "Good luck." In 2009, we saw our acousti...
What you did to get your business to where it is today is not what you need to do to get your business to where it needs to be now. Business growth requires different actions as the marke...
Bob Popyk shows how to take just a few minutes each day to train your sales staff on prospecting, closing, handling incoming calls, greeting the customer, handling complaints, dealing wit...
George Hines, owner of George's Music Stores, Inc., provides valuable tips and insights through these sales training materials, videos and course. Website: http://www.georgesmusic.com/ ...
Listen as George Hines, President of George's Music Stores, Inc., discusses the three key concepts of the Participative Selling method for Music Retailers, his sales training course:
1. ...
It's easy to make assumptions about customers. Sometimes we fail to address the real reason why a customer visits our store. Establishing the customer’s purpose is an integral step in t...
Master retailer George Hines of George’s Music shared his sales-warrior know-how at The NAMM Show by discussing opportunities that arise after the selling process. Hines called this the “...
