If you face an ongoing struggle with your music lesson program, it can be turned around with a few key strategies. At 2017 Summer NAMM, Melissa Loggins of Music Authority looked at how to...
Music retailers are increasingly using video as part of their online marketing toolbox. Among them, Billy Cuthrell of Progressive Music Center started shooting video music lessons and dis...
At 2017 Summer NAMM, Carol Cook of The Music Room shared her lesson program do’s and don’ts—picked up during her 23 years in business. During this session, she stressed that running a ret...
Music lesson programs can seem like a no-brainer—get new students, keep them. But at The 2017 NAMM Show, music lessons expert Pete Gamber showed that it takes more than wishful thinking t...
The kids of Generation Z, also known as Post-Millennials and born in the mid-1990s to early 2000s, bring a whole new set of challenges to music teachers and parents. Gen Z students learn ...
In 1989, Paul Myatt bought a music school and retail operation, which has since grown to more than 12 locations and 4,000 students weekly throughout Australia. And at The 2017 NAMM Show, ...
Your student has practiced all year, and she’s up next. She’s waiting in the wings, while the student ahead of her finishes a Beethoven piano piece. Her heart’s racing, and her hands are ...
When someone walks in your store or calls to ask about music lessons, chances are they’ve already given it some thought—and are ready to take the next step. At least that’s how Carol Cook...
Wentworth Music is a testament to the power of word-of-mouth advertising. At The 2017 NAMM Show, Noel Wentworth shared how he grew his lesson program from 90 to more than 900 students dur...
The times they are a-changin’. As with the Bob Dylan song, the music lessons business isn’t what it was even five years ago. At 2016 Summer NAMM, Menzie Pittman of Contemporary Music Cent...
Today, music schools are trending, and private lessons are usually the driving force. But parents and kids are changing. A new generation is used to being over-scheduled, and the private ...
People want to try before they buy. You wouldn’t purchase a car without test-driving it, and you wouldn’t buy a house without seeing it first. Music lessons are no different. For this rea...
