Rock camps have been part of the music lessons scene for years, but Menzie Pittman has taken to the concept to a new level. At his business, Contemporary Music Center, he not only hosts s...
Susan Pascale is the founder and director of Pascale Music Institute, a nationally recognized children’s music lesson program and home of the Los Angeles Children’s Orchestra.
In this ser...
We offer a promotion in April and May that not only keeps our lesson program bustling all summer long but also brings in a huge crop of new students.
Customers who purchase a package of 2...
The back-to-school season is your single biggest make-or-break opportunity with music lessons. What you do to prepare during this period will ultimately affect your store’s lesson program...
The last several years have been interesting and trying times for the music business, but one thing has remained consistent: People want to play music. That's great news for us. We have t...
Music lessons guru Pete Gamber and Hal Leonard’s Dave Cywinski teamed up at The NAMM Show to illustrate the power of marrying music lessons with sales. They shared valuable retail and mus...
Middle C Music’s Myrna Sislen, who received NAMM’s 2014 Top 100 Dealer for Best Special Event, knows a thing or two about making her store the local mecca for students of all ages. During...
In this clip, Dom Famularo is asked an interesting question by an audience member in the Idea Center: What happens when your students start to play better than your teachers? He shares hi...
In addition to increasing foot traffic in your store, print music sales and consumables sales, Pete Gamber describes some of the many additional benefits to having music lessons in your s...
After you gather the basic elements for your store’s lesson program such as an engaging teaching staff, practical lesson rooms and a level of student interest, you need to turn your atten...
