NAMM U - Marketing

The holiday season is a busy time. Teachers conduct a ton of recitals, the media gets flooded with ads and our clients are busy making plans with family. People pay less attention to what...

We offer a promotion in April and May that not only keeps our lesson program bustling all summer long but also brings in a huge crop of new students. Customers who purchase a package of 2...

The fourth quarter is here and, with it, Black Friday—the annual gunshot to start the race to Christmas. This time of year can be challenging for independent music stores that don't have ...

When the recession hit, large retailers began offering more layaway promotions. Customers had become more price-conscious, and layaway made large purchases more justifiable in people's mi...

2012 was our best year ever. We also had our best December and our best fourth quarter to date. We had the benefit of a new, expanded showroom, which featured a laid-back vibe with living...

Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM Presiden...

Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM Presiden...

Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, NAMM President and CEO Joe Lamond interviews Whitney Brown Grisaffi of Ted Brown Music and Ryan West of West Musi...

Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, retail sales and promotions guru Bob Negen shares one of his all-time favorite holiday promotions, The 12 Days of...

We did a brand-new sales event last December that was awesome on all fronts. It led to us having our biggest December ever—up 15 percent compared to the previous year. The event was calle...

We recently decided to be part of National Music Day on June 21, joining music makers in more than 500 cities and 100 countries. We needed to get the largest number of people playing musi...

Key sales and marketing strategies from "40 Tips for Music Professionals 40 and Under"—a NAMM U session presented at The NAMM Show 2013. The session was hosted by Cris Behrens (pictured),...