At The 2017 NAMM Show, Ryan Sargent, social media manager for Make Music, paired with top retailer Myrna Sislen of Middle C Music to reveal how to optimize Facebook ads. Sislen provided a...
You do a Google search for your store and your products, only to find another store show up first. It’s infuriating. Does this mean Google hates you and likes the other shop better? What ...
A hashtag is a way of grouping a subject or a topic together, so it can be easily found in an online search. It’s a way of being part of a conversation, letting you connect with other soc...
At 2016 Summer NAMM, John Mlynczak of Noteflight interviewed Sarah Jones of Gruhn Guitars and Tim Spicer of Spicer’s Music about their social media strategies and what has worked for each...
At 2016 Summer NAMM, Mike Ross of Sweetwater gave an all-out master class on core marketing fundamentals for music retailers. Ross, vice president of marketing for Sweetwater, is an 11-ye...
In just three years, Carter Vintage Guitars has grown into a $6 million indie retail powerhouse. At 2016 Summer NAMM, owners Christie and Walter Carter, along with Zach Broyles, website m...
Are you making the most of the events you’re already hosting at your music retail business? During the 2016 NAMM Show, James Harding of Gist Piano Center addressed finding the profit in y...
At the 2016 NAMM Show, Cris Behrens of Summerhays Music proved that you don’t need a big marketing budget to make a big impact. He updated his popular NAMM Idea Center session “Guerilla M...
From the start, Mason Music’s website has been the centerpiece of its marketing strategy. The site has generated numerous leads for the business, helping grow its lesson program to 650 st...
So often, real-life stories emerge from memorable events, and those stories get passed on for a lifetime. At my business, Wentworth Music, we’ve created such notable stories and a local b...
Music retailers don’t have to be left behind in the connected world of Facebook, Twitter and Instagram. Social media lets you reach potential customers at a lower cost and in unique ways....
What’s keeping you from getting found by the customers you want? Strap in and hold on as marketing guru Jeffrey Hayzlett delivers a bold, no-nonsense approach to driving change. Hayzlett,...
