Does your website need an all-out makeover, or are you just looking for some do’s and don’ts to update your site? At 2017 Summer NAMM, Tracy Leenman of Musical Innovations, NAMM’s 2015 De...
At The 2018 NAMM Show, Dan Abel, director of marketing for Reverb, shared top-level information about YouTube, designed for music retailers who are already managing a YouTube presence—and...
At The 2018 NAMM Show, web designer Michelle Schulp shared her experience with designing and building websites for clients from different industries, including the AV/pro audio industry. ...
The digital consumer has changed business as we know it. What does this mean to the music products industry? How can your business keep up, and even lead, in this new reality?
Following h...
Social media is changing how people interact with each other, and that impacts music retail. At The 2018 NAMM Show, Link Walls, vice president of digital marketing strategy for e-commerce...
At The 2018 NAMM Show, the Idea Center hosted Jenn Herman, leading Instagram blogger and author of “Instagram for Business for Dummies.” During her session, Herman shared expert tips on h...
More than any time in the past 100 years, consumers have made a dramatic shift in the way they reach purchasing decisions. Has your business adapted? Are you prepared for the ever-evolvin...
Working with other local businesses can be a great way to build community and even generate new sales. As a music retailer, you know how to establish win-win relationships that benefit yo...
At 2017 Summer NAMM, Rob Mestric of Port Mac Guitars in Australia shared how Facebook has been key to his company’s business survival and growth. He described his store as a small special...
At 2017 Summer NAMM, Mitch Gallagher, editorial director for independent retail giant Sweetwater, shared expert tips to create effective YouTube videos that help drive business. Gallagher...
At 2017 Summer NAMM, Ryan Sargent, social media manager for MakeMusic, and Billy Cuthrell, owner of Progressive Music Center, shared ideas for using Instagram to connect with customers. A...
At 2017 Summer NAMM, Inbound Audio Video CEO and MI industry marketing expert Peter Malick presented a roadmap to email marketing. He shared that email marketing can be one of the most be...
