Everybody texts friends and family, but what about your customers? If you’re not harnessing text-message marketing, you’re missing out on powerful opportunities to get in front of the peo...
In this NAMM U Online video session, author and columnist Bob Popyk looks at selling pianos online, exploring everything from bringing keyboard buyers into your store through social media...
Are you looking for a fun, creative way to connect with your current customers and reach new ones? Look no further than TikTok, the video social networking platform with more than 1 billi...
Are you looking to increase your music lesson sign-ups, both locally and globally? Look no further than Facebook ads. Ayana Webb of The Musical Webb has grown her online piano program to ...
Social media and online marketing are changing faster than ever. So, what should you prioritize to succeed? In this session from 2022 Believe in Music, marketing expert Tracy Hoeft of Amp...
How can you drive more piano buyers into your store? In this NAMM U Online video session, author and columnist Bob Popyk explores that question and looks at successful promotional ideas w...
How do the largest and most successful music companies get top rankings on Google? What does it mean to you and your business? On November 30, search engine optimization expert Bill Sebal...
I love Bear. Not a “bear,” as in the big, scary animal, but my friend’s little dog Bear. He’s cute, cuddly and super smart. Maybe that’s why I like Subaru car commercials so much—almost a...
Supercharge your music retail business for the fourth quarter and the holidays! In this NAMM U webinar, held October 19, acclaimed retail expert and business strategist Bob Phibbs, The Re...
In his recent article, James outlined the basic steps for Building Your Google My Business Profile. Though simply having a completed GMB profile will help your business rank higher in sea...
The pandemic accelerated the next phase of retail events. In the last year, savvy music retailers have found creative, new ways to drive business and keep customers engaged with their bra...
If you’ve ever searched for a product on Google (and who hasn’t?), you’ve probably noticed that a number of items now appear above the search results. You might see item definitions, ads,...
