At heart, we’re social beings, hardwired to interact with others. We form opinions quickly—some people we trust, some we don’t. And with those we trust, we buy everything they say. With o...
Is your business getting found on Google? Are you getting the top search results you want? Search engine optimization is a moving target, and it’s critical to stay up to date on the lates...
Want to boost your online sales? Introduce more customers to your products and services? Then don’t miss this exciting session from Glenn Haworth of Haworth Guitars. He shares proven keys...
Consumers are increasingly buying musical instruments online, and that trend will only continue to grow. You’ve got an online presence, but with so many choices available online, how do y...
Major online retailers spend millions on building cutting-edge tools to increase visibility and decrease shopping cart abandonment. They optimize every part of the customer journey and su...
In this session, Tom Webster, Edison Research senior vice president, walks you through the current state of podcasting and how musicians and the businesses that serve them can profit from...
During Believe in Music Week, Smart Women in Music (SWIM) hosted a session to explore diversity in marketing. Hear from experts Liza Cruz of Red Shoes and Kristen Cho of Reverb on this to...
Discover how to boost your sales and profits with Facebook, Instagram and Google advertising. Tracy Hoeft, founder and president of Amplify 11, has managed more than 100 million ad impres...
Statistics show that email marketing is, on average, up to 40 times more effective than social media when it comes to reaching customers. In this session, Ayana Webb, founder of The Music...
You know that social media is a critical tool for not only driving sales but also for engaging with your customers and community. But in the past year, the world has changed: People are s...
Don’t be seduced into the vanity of going viral! Often, achieving viral status on Facebook, YouTube, Instagram and other platforms feels good but means nothing. Find out what metrics actu...
There’s no question that 2020 was a roller-coaster year. For many, it brought about unprecedented challenges, and for those willing to take a risk, it also created unique opportunities. O...
