Whether you’re a music retailer, brand or artist, you’ll want to know how to use branding professionally for success. This applies to both companies and personal brands.
I’ve been brandin...
In this NAMM U Online session, author and columnist Bob Popyk shares new ways to create online piano sales through your website — and also generate in-store customers. He's joined by pian...
Despite the many challenges facing music businesses, the future's bright! And more than ever, your online shop can be a powerful tool for succeeding in this new era of musical instrument ...
In this exclusive NAMM U Online panel discussion, author and columnist Bob Popyk explores effective ways piano and keyboard retailers can convert online searchers into customers. He's joi...
Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt...
Everyone seems to be getting an angle on the NFT phenomenon, figuring out how it fits into their creative output. Beyond the creative and marketing issues, what are the legal issues that ...
Instagram expert Jenn Herman did a deep dive into the five strategies that matter most for Instagram marketing at The 2022 NAMM Show. She reviewed how to utilize common tactics like Reels...
Video has become a critical success factor in marketing. In this session from The 2022 NAMM Show, Tracy Hoeft of Amplify 11 reveals what’s working in video marketing right now. Get a spec...
Looking for the latest strategies to drum up sales with Facebook and Instagram ads? In this session from The 2022 NAMM Show, Ayana Webb, owner of The Musical Webb, discussed the most effe...
In this NAMM U Online video session, author and columnist Bob Popyk explores how to turn online piano shoppers into buyers. He’s joined by website specialist Tom Folenta and Tim Paul of P...
How are artificial intelligence and artificial creativity impacting artists, musicians and content creators?
Find out in this fascinating, future-forward discussion hosted by A3E (Advanc...
Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt...
