Is offering free shipping worth it? Consider the data. Recent research by Accent shows that 88 percent of consumers would be more likely to make a purchase from an online shop if it promi...
In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments...
Most companies have tons of creative buzz and big ideas. So why do some get game-changing results while others miss the mark? The answer: Successful companies have a process for turning c...
There’s nothing more important to you than family. However, your family owned business supports your family, so when it comes to protecting both of them, you need to consider your moves c...
Your website is more than a parking spot for information. At Mason Music, we have invested a lot of time, energy and money into our website, and it has been worth every penny. In many way...
Why do some music stores stand out and others disappear? Gayle Beacock of Beacock Music, a NAMM Top 100 Dealer for Best Merchandising, knows the answer. At the 2015 NAMM Show, Beacock sha...
Can you really make money selling on Amazon.com and eBay—and is it worth your time as a music retailer? According to Leslie Faltin of Instrumental Music Center, the answer is a resounding...
School bids can be frustrating. At some point, you’ve probably spent hours working up a bid, only to lose to a competitor. Still, there’s money to be made in school bidding, if you go abo...
At the 2015 NAMM Show, three music retail veterans shared their insights and wisdom on starting music retail businesses. Former Steinway Piano Gallery owner Greg Billings, the moderator, ...
Are you thinking of updating and redesigning your store? If so, it can make a big difference to your sales. At the 2015 NAMM Show, Jen Lowe of Boom Boom Percussion interviewed music retai...
Millennials—people 18–33 years old—are the fastest-growing segment of the workforce across all industries. At the 2015 NAMM Show, CJ Averwater of Amro Music showed music retailers how to ...
At 2014 Summer NAMM, Robert Christie, owner of A & G Central Music, gave music retailers the straight skinny on repair shop profitability. He focused on the financial side of a succes...
